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Graphic Art

Web pages and articles have about six seconds of viewing time to catch their audience before the page is clicked over. Unless there is a catchy title or a word that grabs their interest they are gone, and they rarely return.

While the viewing audience of this latest media format amounts to many millions or more there is no guarantee that a web page will be seen. Instead of word many will be drawn in by a great image. Over time a logo or comedy picture will instantly connect if they know that there is a benefit to be had by sticking around.

Logo’s are great draw cards and teaching people to respond to them is best done through the graphics rather than words. That is because many are not fast readers and some can barely read at all. But everyone responds to a picture.

If, on the other hand, one is appealing to a more intellectually aware audience it is the words rather than the image they respond to. It’s important to know, therefore, who your audience will be and how to best present your material so the balance is right. That is where graphic art, writing, and drawing skills all come into play.